Dispatches from the Digital Revolution

About Appazoogle

Appazoogle is a blog to explore the intersection of consumer-based technology, e-tail, and data companies (Apple, Amazon, and Google, for starters) and the publishing industry. In the midst of the digital revolution, we are coming to terms with publishing’s past and learning to adapt to publishing’s future—whatever that might be. We want to learn about the evolving competitive landscape, rather than fight it. As a blog for publishers, writers, students, and readers, our ultimate goal is to foster discussion and creativity in a community of people who are venturing into the unknown.

Launched in late 2011, this blog began as a combined effort of twelve young professionals in the publishing industry. Despite differences in voice, background, and perspective, we are all here for the same reason: being a part of a process that brings ideas to readers, that bridges writers and their audience. We may not be coding geniuses, tagging experts, or programmers extraordinaire, but we are ready to learn anything that will help us maintain and thrive in the role of gatekeepers to great ideas. Appazoogle draws many of its influences from coursework in Emerson College’s publishing graduate program, and is the brainchild of instructor David Goehring.

A technology blog by book people, a publishing industry storm watch, a place where Johannes Gutenberg and Steve Jobs come together: these are our dispatches from the front lines of an industry that is racing toward a brand-new world.

We are on the front lines. We are the explorers. We are the experimenters. And, along with everyone else in the publishing industry, we’re figuring it out as we go.

2 comments on “About Appazoogle

  1. AJJenner
    April 1, 2012

    Hi there – i’ve just nominated you for the Sunshine Blog Award as your blog makes me smile –

  2. Gucci Bags
    May 17, 2013


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