Dispatches from the Digital Revolution
Riddle me this: What happens when you combine a premium, iconic notebook brand with what is arguably today’s most popular note-taking app? The Evernote Smart Notebook by Moleskine, of course. And, aside from being the most expensive notebook you’ll ever buy, it’s probably also the coolest.
In total, there are four different limited-edition notebooks premiering on October 1: pocket and large size, which both have the option of either ruled or squared lines. The pages have been created with a special dotted design that makes it easier for your iPhone or iPad camera to capture the image for the Evernote app. And what is a “smart notebook” without “smart stickers”? Obviously, nothing! Attach these stickers to your pages, and your notes will be automatically tagged in the Evernote app. Some of these stickers have been pre-assigned, but you can also create your own. Your handwritten notes will be searchable on the Evernote app, so instead of rifling through pages and pages of chicken scratch to track down that one obscure definition that seems to be escaping your memory, you can just open up the app and find it with a quick search.
While I could list off all the features, it’s probably more effective if you just check out the video yourself:
(And as an aside, did you notice that sell line? Just a note on costs: Evernote Premium costs $5/month, or $45/year. The pocket-sized Moleskine is $24.95 and the large size is $29.95. Don’t let that sales pitch trick you into buying more notebooks than you need if you’re unlikely to fill up those notebooks in three-months’ time.)
Lots of interesting features. Evernote’s blog also has some more detail about the ideas and developments behind this product:
Moleskine is the maker of beautifully designed notebooks and accessories that are the go-to choice for creative individuals of all types. While these notebooks are beloved for their quality and style, they suffer from an issue common to all physical notebooks…they’re physical.
That’s where Evernote comes in. We’ve partnered with Moleskine to develop a new, limited edition Evernote Smart Notebook that’s designed specifically for the new Evernote iOS application.
But why am I writing about this on a publishing-centric blog? Well, aside from the fact that part of me wants one of these oh-so-much to take my class notes as I complete my final semester at Emerson, I think this is a great example of how to take effectively integrate on- and offline workflow.
I remember back in grade school completing workbook after workbook of activities assigned by my teachers to supplement my workflow reading. Now, I’m not saying that every child should run out and buy a Moleskine to take their spelling notes, but I definitely see the potential for this technology to be leveraged and explored in other capacities. I also think it’s a great solution, because it acknowledges that digital does not automatically replace print. There are some people who don’t want to (or can’t) lug their tech gadgets back and forth with them to class, meetings, wherever. This type of solution uses the advantage of each product and creates a mashup that just makes sense.
Of course, there are a few drawbacks: right now this product is only available for iOS, so if you’ve got an Android phone, right now, you’re out of luck. It also seems this product is not available outside of the United States.
I’m curious to see if it will take off and become permanent, or if it winds up being just another trend.