Dispatches from the Digital Revolution

A vibrant new ereader hits the South Korean market

Not long after the Nook Tablet and Kindle Fire hit the American market, the launch of a new Korean product added its own gunpowder to the digital revolution.

Meet the Kyobo eReader.

A joint collaboration between Korea’s Kyobo Book Centre and the San Diego-based Qualcomm Inc., the Kyobo eReader is the world’s first ereader to boast a mirasol display. It offers an expansive content portfolio (books, magazines, and videos) enhanced by cutting-edge color technology.

According to an article in the Huffington Post, “the mirasol display uses ambient light instead of its own in much the same way that a peacock’s plumage gets its scintillating hues.”

What are the benefits of this new color technology? In contrast to current e-ink technologies, the transition from one image to another is said to be smooth, facilitating reader interaction with the device. It also consumes less energy than LCD screens and reduces glare. With advanced equipment geared towards producing a full-color reading experience that is easier on the eyes, the Kyobo eReader is a particularly attractive platform for reading textbooks, comic books, children’s books, and magazines.

Unfortunately, this new product is currently only available in South Korea, but it would be interesting to see which (if any) of the American ereader manufacturers decides to employ this technology on its own devices.


This entry was posted on December 27, 2011 by in News, Technology and tagged , , .

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