Dispatches from the Digital Revolution

The social reading experience: Part two


Amazon and Barnes & Noble are making moves to beat out each other in the ereader market, especially in the most recent competition between the Nook Tablet and Kindle Fire. Could social reading capabilities give one company an edge over the other?

With social reading slowly catching on, it’s doubtful for now, but in today’s social media-dominated society, these social reading platforms have the potential to add substantial value to the tablets.

Here is a quick look at Amazon and Barnes & Noble’s social platforms.

This article is a continuation of The social reading experience: Part one.


Amazon first launched their social media service, Kindle Profiles, back in March 2011. The service has gained popularity by adding Facebook and Twitter connections so that users could instantly follow friends using these social networks. You can set your Kindle Profile to be either public or private and you can link or unlink your accounts to Twitter or Facebook. Kindle Profiles automatically incorporates your purchased books or the books on your Wish List from your Amazon Profile.

The Kindle Profiles service has the potential to allow readers to discuss books, share their favorite passages, and learn more from others about the books that they are reading. The service allows you to track what you read, follow people of interest, and manage your books, highlights, and notes.

Kindle Profiles also allows your friends to see your Public Notes. Public Notes are where Kindle users can highlight and take notes on their books. And through Kindle Profiles, you can make your highlights and notes public on the books you choose to share. Kindle users can set up their profiles on

Barnes & Noble

Barnes & Noble’s Nook Friends can connect friends in order to share recommendations about books you love, also using Facebook or Twitter. You can also look at friends’ ratings and reviews of books.

On Nook Friends, you can either use Twitter or Facebook, or you can share with other friends who have Nooks. Unlike Amazon’s Kindle Profiles, Nook Friends does not allow auto-adding of friends.

Do you use one of these platforms on your Kindle or Nook? If so, what do you believe the benefits are to the platform? What could the platform do better?

Next week: a look at other social reading social platforms.


This entry was posted on November 30, 2011 by in Industry Research, Technology and tagged , , .

Follow Appazoogle on Twitter


  • An error has occurred; the feed is probably down. Try again later.

Enter your email address to follow this blog and receive notifications of new posts by email.

%d bloggers like this: